May 18, 2020
Dear Yoga Harbor Community,
At the time of this writing, we are still in the middle of COVID-19. We know many people have questions and while we want to be able to give definitive answers that stay consistent, we are unable to keep up with the constant change of information, we have already drafted this letter multiple times in the past few days with the influx of information.
We can share with you, with absolute certainty and sadness, that we do not know if we are going to make it. Not only have we started operating at a loss since March but we foresee larger losses as the pandemic continues. While we know that Florida is opening earlier than most states with the order given that gyms can reopen, to be completely honest, we don’t know if it’s safe. We are unwilling to put our team members, our students, and ourselves at risk with such a high degree of uncertainty with the physical nature of our business. Additionally, with the social distancing protocols, the size of our space, and the additional cost for cleaning and administration is not something we have a budget for with our current pricing structure if we are able to open.
So where do we go from here? We know that right now, people still need yoga and we will continue to operate on the digital platform. We also know that some members are also struggling and their own financial needs have changed. We are moving towards sliding scale donation-based membership packages to meet the needs of our students. Under this model, students can choose what format they want to participate in and make donations once a month for their classes. You can see our membership options here.
Monthly memberships were placed on hold as of May 5. Students with punch passes will automatically be placed into one month of Live and Recorded classes membership for one month.
In terms of our physical space, we don’t know when or if we will open and currently in discussions with our landlord and reviewing the budget.
This is all of the information we have right now. We know some of you may have questions and feel free to send them over. However, please note that it is likely to take some time for us to respond as we are still navigating these uncertain times.
We hope you are all well and to see you online!
-Kerri and Melissa